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Pingtung News

Pingtung County Government actively arranges global marketing to create new opportunities for agriculture.  
Publish Date:2021-03-26    
The sales of pineapples in Taiwan are hampered! Pingtung County Magistrate Pan Men-an attended the Pingtung Silver Lion Fruit Production Cooperative in Gaushu Township on the 5th, and said during the container sealing ceremony of exporting pineapples to Japan that Pingtung's pineapples, as the economic locomotive of Taiwan, will enter the peak production season in April. Last year, Pingtung's pineapples gained good results after entering Japan's SEIYU supermarkets. Later, due to the large number of orders received, Taiwan Golden Diamond Pineapple from Pingtung has entered more than 300 SEIYU supermarkets in Japan. The delicious pineapples were delivered to Japan with no delays, boosting the confidence of Pingtung farmers and bringing positive response. In the Pingtung Silver Lion Fruit Production Cooperative, Hung Ming-tsung, a third generation farmer, choked up when faced with the ban on the sale of Taiwan pineapples in China, but with the support of the Pingtung County government and the encouragement of private enterprises and the public, he exclaimed, "Taiwanese people are really affectionate! Go for it, Taiwan!”

Pingtung County Magistrate Pan Meng-an said that under the double impact of COVID-19 epidemic and China's announcement to ban the import of Taiwan pineapples, the Pingtung County government and farmers' organizations have made advance planning and actively expanded overseas orders in order to market their pineapples worldwide. This year, the export volume of Pingtung pineapples has reached 3,782 metric tons and the export value has reached $100 million. Export destinations include China, Japan, Hong Kong, Singapore, Canada, etc. Australia and other countries or markets are also being developed. The containers exported to Japan will continue to be sealed for sailing, and will be exported to various regions one after another. The export to Hong Kong will also depart on the afternoon of the 5th, and in a few weeks, it will be a historical moment for export to Australia. Pingtung pineapple obtained EU certification in 2019 by "preemptive preparation." Pingtung pineapples and bananas are both high-quality fruits that can enter the Tokyo Olympics. Now, Pingtung wants to export more high-quality products.

Pingtung County Magistrate Pan Men-an pointed out that the county government team has been laying out a long-term plan to expand overseas markets, and this time, a second container will be exported to Japan's SEIYU supermarket. By late May, Pingtung County Government will continue to export one container per week. In addition to providing stable supply for subsequent orders, the Pingtung County Government will continue to expand the pineapple market in Japan and other countries, and use diversified ways to open up overseas markets. It is hoped that the central government can work together with the local government to deploy production and marketing and ensure the quality, so that the export of Taiwan's fruit can continue to flourish.

Hung Ming-tsung said that he received a phone call to tell of the ban on the sale of pineapples in China on March 1, but the long-accumulated anxiety and pressure was relieved “because this day would come sooner or later!” He also believes that only through continuous change can the problem be solved. In 2019, with the assistance of Pingtung County Magistrate Pan Men-an, who encouraged farmers to look at the world, and with the help of the Pingtung County government team, Pingtung fruits, which always insisted on the best quality, officially passed the EU certification. The government subsidizes many things for farmers. In the event of a natural disaster, farm products are subsidized. Farmers are also able to sell their produce tax-free. Therefore, farmers have a greater responsibility to make their produce better.
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